📢 Digital Marketing & SEO in Rwanda: How I Promote My Blog and Make It Visible
“You can write the best article in the world, but if no one sees it, it means nothing. Digital marketing and SEO taught me how to make my blog visible, valuable, and profitable. In this article, I’ll show you exactly what I do, as Protais — no theory, just experience.”
1. What Is Digital Marketing & SEO?
Digital marketing is the art of promoting your work online using tools like social media, email, websites, and search engines. SEO (Search Engine Optimization) is how you write and organize your blog so Google shows it to people.
In short: Marketing brings readers. SEO makes sure they can find you on search engines like Google.
2. How I Attract Visitors to My Blog
Before I learned marketing, I posted blogs and waited. Now, I actively bring traffic using smart techniques:
- Facebook Groups: I share blog links in relevant Rwandan groups
- WhatsApp Broadcast: I created a contact list and send each post
- Email List: I collect emails using a “Subscribe” box
- Internal Linking: I connect one post to another inside the blog
👉 Example: If you’re new to making money online, check this post: 5 Proven Ways to Make Money Online in Rwanda
3. How I Do SEO Without a Degree
You don’t need to be an expert. Here’s how I apply SEO in every post:
✅ Titles That Use Keywords
- Instead of: “My Thoughts About Blogging”
- I write: “How to Start a Blog in Rwanda and Make It Work in 2025”
✅ Headings & Structure
- I use
<h2>and<h3>for subtitles to help Google and readers understand the flow
✅ Words People Search For
- I use words like “how to,” “best ways,” “in Rwanda,” “2025” — because that’s what people type in search engines
4. Best Free Tools That Help Me Grow
- Ubersuggest: To find keywords with high search volume
- Canva: For creating nice banners and social media promos
- Google Search Console: To track how my posts rank in Google
- ChatGPT: To help plan outlines and improve my writing
Most of my work is done using a basic smartphone — it’s not about tools, it’s about how you use them.
5. Internal Linking Strategy: Why It Works
I always link to at least one old post inside every new article. This helps:
- Keep readers longer on my blog
- Increase page views
- Help Google see that my content is organized
💡 Like I did earlier, linking to my “Make Money Online” post is good for SEO and for the reader’s journey.
6. Social Media: My Traffic Booster
I use the following strategy:
- Facebook: Personal profile + groups (with value, not spam)
- Instagram: Quotes and banners with blog links in bio
- Twitter: Short tips with article links
🎯 Tip: Always add a question at the end of your post to invite people to comment and share.
7. Summary of My SEO Routine (For Every Post)
| Step | Action | Tool |
|---|---|---|
| 1. Keyword Research | Find what people search | Ubersuggest, Google |
| 2. SEO Title | Add key phrase | Blog Title Field |
| 3. Structure | Use H2, H3 headings | Blogger HTML |
| 4. Internal Links | Link to old posts | Post editor |
| 5. Share | Facebook, WhatsApp | Social Media |
8. Final Words From Protais
Digital marketing is not about big money. It’s about big effort and smart thinking. I didn’t go to school for this. I tested, failed, learned, and tried again.
If you want your blog to succeed, start with one thing: write valuable posts and promote them consistently.
📢 What You Can Do Now
- 👉 Share this post with a friend starting a blog
- 💬 Leave a comment: Which platform brings you the most traffic?
- 📬 Subscribe to my newsletter to get more posts like this
Tags: Digital Marketing, SEO, Blogging in Rwanda, Traffic Tips, Rwandaview Strategy
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